RDWWA Promotional Video

Evaluation On RDWWA

what were  you asked to do?

We were asked to make a promotion video for a charity from Basis.

Who/what were you making a video about and whats was the purpose?

 We made the video for the Red bridge disabled women’s welfare association, or all know as RDWWA. Their vision is for Asian ladies to live joyful and healthy lives. Are aim was to make a promotional video for them to get people more aware of who they are and what they do.  The video is also to get people to help out and be involved in the charity as any Asian woman can join them.

What did you do in each production stage?

Pre-Production- I had to first research a little about Basis and what type of Charity they help out. When i got assigned with Red bridge disabled women’s welfare association i did more research just on that one chairty. I then had to email the person who runs the chairity to get fottage for my video.

Production- We got a reply for the interview and we went to the ladies house to record some footage that we used to make the promotional video. We also got some footage about there group which showed us mostly them at an event of theirs.
Post-Production- We started by importing all them footage we got in the interview. We watched though the clips to see what information is relevant and started putting some footage together in iMovies. I then went onto making some graphics for the video. I then imported the graphics into the video which were arranged in correct order. After this i had to export it onto youtube.

what problems did you encounter and how did you solve them?

we had a lack of interaction footage so it was hard to make the video more existing as there wasn't much to use as cut aways. This was because we didn't go to one of there meeting and we only had an interview with the lady who runs the place. Although we lacked footage we still had enough to put in the correct place to make the video less boring. Another problem we had was organising the interview as we didn't get a reply. This was easily resolved by just emailing again and we got a response.

What were your strengths and weaknesses in each stage?

My main strengths would of been using camera language in a correct and well thought-out way, as i personally thought the footage i recorded was following the rules i have learned with camera language. My weakest point would of be the pre-production all together as i found it hard to find and make sense of the information about the charity and how it works. But in post-production i found editing the footage quite difficult while making the graphics and finding music relatively easy as there wasn't much useful footage that we had.

What is your opinion of the finished product?

I think that the finished product could of been quite a lot better if we had more time because we could of went to one of there events and got better and more footage to use. But presides having little footage to work with i think the finished video has met it target and purpose.

Getting the most out of your camera

exposure

Exposure is the amount of light that is captured by the cameras secor. In the three pictures above i change the exsposure. In the left i changed it so it was the lowest exposure level my camera went, allow little light to be captured and made it quite dual. On the right is when it was turned up to the highest level of exposure, making the picture every bright and has alot of white patches which make it hard to see what happening in the picture. Lastly in the centre one is when i chaged he exposure to allow the right amount of light to make the picture look at its best.

Flash

Flash is a light that quickly illuminates the area that you are in with artificial light. This is not the best setting to use as it can cause problems. First one is when you use flash on a refective surface it causes a white blur or a a big musky look to the picture. Above i have taken a picture of the same shiny object with a flash and without the flash. You can see that without the flash it gives off less light but it still looks better as it doesn't have a white blurry dent in the middle of the picture.



Using flash when taking pictures of people can course a red eye effect to happen due to the light capturing the blood behind the coloured pat of the eye. In the photo's you cant see the red eye as most cameras try to eliminate this factor as it never wanted.

White Balance

 

White balance is a setting on a camera that chaged the colour lighting to get rid of unrealistic colours. In the pictures bellow i have taken the same picture three times. On the left it shows the picture using the sunlight setting were it makes the setting look hotter and a brownish tint to it. On the right is with the Tungusten Bulb, This is used inside normaly, it makes the picture have a clearly blue tint to it making it look kind of cold if you use this outside. The middle picture is it with the setting it should use and that is the cloud setting were it makes it ajust so it.

ISO (sensitivity)

Low ISO

High ISO

High ISO

Low ISO

 

ISO is a feature on a camera that  changes the amount of light the camera takes for it to take a picture. In dark places it best to change the ISO higher as it  show more which would of been hidden in the dark, as shown in the picture of the dark room. The problem with increasing ISO is that it can give off a static effect and loose quality, as you can see in the picture of the field. the grass look less smooth and more fake. You should use high ISO level in the dark and keep the ISO low when outside in the light.

AF Mode

AF mode is Auto Focus. There are different modes on cameras that makes the focus act in different ways. One of them is to focus onto a person or what the camera thinks is a persons face, this mode is used in photographs of people. The over two types of AF i used were, single capture and a multi capture one. The single capture focus on one main object while the multi capture would take many parts of the photo and make be focused.

Burst

Burst is a used on taking pictures for action that are only going to happen once or fast action shots. Burst takes a lot of pictures in a rapid speed. this means it will hopefully capture at least one good picture out of all the pictures that were taken.

Culture day trip

First Picture is a picture of the train station i took into london. I used the
diagonal rule to make the picture look more interesting and kept the horizon line a 3rd
of the way up the screen

After this i took a picture of the train tracks as i found it interesting and was a
great opportunity to use the diagonal line rule as well as symmetry horizontal instead
of the typical vertical simatry.

This photograph was taken when i got off the train out at london. It is not the best example of
using rules i have learned. This is because the people in this photo eye level are not in the right place.
But this is not necessary as the main focus on this picture is the station.

I look a picture of the view of a building though the top of as tree.
i found this intreating as it uses the balancing objects rule. As the main focus is
the building the the background but the tree leafs and branches add to the photo to make it
look more intreating.

I took this picture of a cathedral and released that i needed
to change the exposure of the camera to allow more
light to be captured so i can see the building more clear.

When i adjusted the exposure on my camera and took
the picture again it clearly showed a massive difference
which improved the photo as you see more detail on the
building and it brighter.

This picture has a main focus of the statue because i centre it and
it stands out from any other feature.

While walking across one of the bridges i took a picture of a Skyscraper.
I find this picture really interesting as it reaches into the clouds as well as
it keeping to the rule of thirds rule as you can see that the horizon line in a 3rd
of the way up as it focuses on the sky more.

This picture of the river shows the rule of 3rd's once again as
the moment that the ground meets the water is about a 3rd up the screen.
it also has the element of diagonal lines were the water meets the land at the
bottom of the screen.

This picture is on The Globe. It a good building to take a landscape
picture of due to it being short be wide.

Whist in the take i took quite a few pictures and i used the diagonal rule
to make the line of photos look less plane.

This picture of a painting of war could of been better as the lighting
is not the best to capture the image nicely, yet it still shows quite nice
and could give an gloomy effect to the picture.

This picture uses the diagonal rule as painting is slightly
tilted. This make the picture more interesting to look at.

In one of the rooms there was a this flag, It looks interesting as it
show it worn out and the stitching show in the picture adds depth to it.

From a balcony of the Tate i took a picture of the view.
This is a perfect time to make a landscape picture using the rule of
3rd's as you can see the sky cuts from the building a 3rd of the way down
the picture.

This picture of a sculpture is interesting as the colours used
are reflecting the background i have chosen to take the sculpture
against.

This Blocked sculpture appealed to me as a heated atmosphere,
so i changed my white balance to the sun setting to give
it more of a hot looking atmosphere.

This picture was taken in a room were only the artwork were
lights and they were also the only source of light. I really like this
picture as it captures the Light well, thank to fiddling around with the exposure
and also the diagonal rule makes it more interesting.

This picture is similar to the one above as it is the same piece of
artwork. I took it from another angel to show the lights more. This one
show more of a diagonal line patten than the over one.

There was a smaller version of the other light sculpture i took a picture
of and it doesn't seem to appeal as nicely although it gives of a more simplistic
effect.

This is a strange picture of a sculpture that i found in the gallery.
It seems to be a good picture due to it keeping it focus on the on object even though
you can see in the background the picture corner slightly blurry.

After leaving the Tate we headed off for lunch were we went
past a free street art skate park. I found this bear really interesting.
I used the camera in a vertical position as it taking a picture of a talk figure.

This is another example of diagonal line rule as well as it using
balancing objects rule in some retrospect. I think it uses this rule
due to it you eyes get drawn to the background as well as the part
close up.

Once again i took a picture using the diagonal line rule as you
see the afro cuts of diagonally. This photograph could of
been improved as it didn't used the rule of 3rd's well.

I took this picture over the lake at Big Ben. Even though
it is not in the centre of the picture you eye get drawn to it
because it stands out in the picture the most.

On the way down a path there was a man making huge bubbles.  I
found them a really interesting topic to take a picture of as you can see a rainbow
effect in the bubbles shape. This picture captured the bubble well as it is cleanly in
the photograph.

I played around with the exposure and took another picture of a
bubble. This one shows the bubble much more colourful as the rainbow effect
is seen more clearly.

This picture of a street performer demonstrates the rule of 3rd's quite nicely
as his eye level is a 3rd of the way down the screen. It also show a good example
that you should put the camera portrait when taking a picture of somebody.

This picture shows the a good uses in landscape view. as i captured
most of the building in the picture as it is wide and not very tall
in comparison.

At the end of the day i took a train back home. I used the diagonal rule
again to make the picture of a boring train have more depth.